Lead with
the connection.
A distinctive cast and a meaningful cause. Campaign thinking gives people a reason to care about what is happening on the runway.
CatWalk FurBaby · ELYSIAN Impact
A show with heart.
A system
with integrity.
Campaigns that bring people closer to the cause. A voting experience built to earn their confidence. Our work behind a different breed of New York Fashion Week.
CampaignPublic relationsVoting integrity
Fashion.For a cause.
- The client
- ELYSIAN Impact / CatWalk FurBaby
- The engagement
- Campaign → PR → Voting & reporting
- The collaboration
- 2024–2026
The bigger picture
Good causes.
A bigger stage.
Created by ELYSIAN founder Karen Floyd, CatWalk FurBaby brings designers, models, rescue organizations, and four-legged companions together at Sony Hall. Fashion gives the cause a stage. The people watching give it a wider voice.
Our continuing collaboration connects the story around the event with the systems behind audience participation: campaign and public relations work, the People’s Choice voting integrity system, and reporting for the event team.
About the event, from ELYSIAN01 / Campaign & public relations
A runway moment.
A story that travels.
There is a memorable idea at the heart of CatWalk FurBaby: fashion and animal welfare sharing the same spotlight. Our campaign and PR work puts that connection at the center of the story.
Lead with
Carry it
beyond the room.
Public relations support places the event within the wider Fashion Week conversation, keeping the charitable purpose alongside the spectacle.
Dogs Rule The Runway At Elysian’s 2nd Annual Catwalk Furbaby Show
Read the event coverage10Animal charities
in the 2026 lineup
in the 2026 lineup
3Award categories
including People’s Choice
including People’s Choice
NYFWSony Hall
New York City
New York City
2026 event context · ELYSIAN’s event announcement ↗
02 / The People’s Choice system
Give people a voice.
Give every vote a record.
When an audience vote supports real charities, the count deserves care. We built the voting integrity system connecting submissions, eligibility, payment changes, public standings, and verification.
The logic behind the leaderboard
A clear path into the count.
An eligible submission passes through a signed connection, is checked against the event’s rules, and contributes to the standings.
01 / ReceiveSubmission receivedExample record / 0241
Source connectionSigned ✓
Personal detailsRemoved ✓
02 / CheckEligible · First delivery
Apply the event’s rules
to the source record.
03 / Reconcile
Example team+1
240→241
eligible votesCounted once
One eligible free vote adds one vote to this example team. Illustrative figures; no live votes are cast.
The logic behind the leaderboard
A retry is not another vote.
Connections can retry. The system recognizes an already processed submission so delivering the same record again does not increase the count.
01 / ReceiveSame submission received againExample record / 0241
Source connectionSigned ✓
Personal detailsRemoved ✓
02 / CheckAlready processed
Apply the event’s rules
to the source record.
03 / Reconcile
Example team0
241→241
eligible votesTotal unchanged
The delivery repeats. Its effect on the count does not. Illustrative figures; no live votes are cast.
The logic behind the leaderboard
The count follows the correction.
Payment status and refunds travel with the source record. Updated information is reconciled with the eligible total instead of being treated as another purchase.
01 / ReceiveUpdated payment recordExample record / 0241
Source connectionSigned ✓
Personal detailsRemoved ✓
02 / CheckNew version · Refund applied
Apply the event’s rules
to the source record.
03 / Reconcile
Example team−2
241→239
eligible votesTotal reconciled
This illustrative refund removes two previously counted paid votes. Illustrative figures; no live votes are cast.
Reliable by design.
Repeated deliveries, older updates, and conflicting records have defined outcomes.
Careful with people.
The public sees the standings. Personal details stay out of that view.
Clear about status.
Open voting, a closed count, and a verified result are distinct stages.
The decisions beneath the surface
Trust lives
in the details.
A simple experience for the audience.
A considered system behind it.
Receive once. Count once.
Reliable ingestion
Signed messages connect the source voting form to the counting system. Submission identifiers and versions distinguish a new record from a retry or an older update. Conflicting records are held for review instead of silently changing the total.
Keep personal details out of the standings.
Data minimization
Names and raw email addresses are removed before a submission reaches the vote database. Free-vote checks use an event-specific email fingerprint. The public leaderboard exposes aggregate standings, not voter or payment records.
Count eligible votes, not just form entries.
Free votes · Paid votes · Corrections
A purchase can represent multiple votes. The system keeps free and paid voting distinct, accounts for payment status and recorded refunds, and checks eligibility against the event cutoff. That makes the total a count of eligible vote units, rather than a count of rows.
Make verification visible.
Reconciliation & reporting
Source receipts, reconciliation checks, and versioned snapshots make the path to a total inspectable. Reports distinguish a provisional snapshot from a final result, and show ties explicitly. The close of voting is a defined step in that process, not an automatic claim that verification is complete.
03 / Event-day reporting
From the count
to the cue card.
The event team needs a clear readout, not a database to interpret. Daily reporting and a scheduled closing snapshot bring the standings, participation, and timing into one useful handoff.
CatWalk FurBabyPeople’s Choice / Event desk
Provisional · Pending verification
Ready for the team.
Clear about the status.
A snapshot of the count, with the context to read it responsibly.
- Current leader & full standings
- Total, free & paid vote counts
- Busiest hour & biggest voting day
- Closing-hour & final-15-minute activity
One saved snapshotOne consistent readout ↗
Report structure illustration · No live event resultsUseful before the show.
Focused at the close.
Regular reports keep the team informed. The closing report brings the current leader, full standings, and participation highlights together, with a clear capture time and provisional status.
The same figures.
Even on a retry.
The report snapshot and delivery content are saved together. If sending needs another attempt, the system reuses that readout instead of generating a different set of numbers.
A continuing collaboration
More than
a single season.
Involved every year from 2024 through 2026, with our collaboration set to continue into 2027. The work grows with the event.
The runway story.
Campaign and public relations support around the event’s second annual show, covered by Forbes.
Event coverageThe story continues.
Our collaboration continues as ELYSIAN brings its CatWalk FurBaby documentary to Sony Hall and shares film rights with participating charities.
ELYSIAN’s documentary eventParticipation, supported.
A People’s Choice system with vote integrity, public standings, reconciliation, and a reporting handoff for the event team.
Explore the voting systemStory. Participation. Confidence.
Make people care.
Build for the moment they do.
Campaign and PR on the outside.
Thoughtful systems behind the experience.
